Partnership Extends Beyond Documentary And Will Provide Free Digital Learning Course
To 200K+ students, 400+ school districts, and 7,000+ Teachers NationwideBrand Storytelling Case Study (P&G)
Never Whisper Justice, Old Spice, and Stride, Inc. are teaming up to provide a free digital learning course to more than 200,000 students, 400+ school districts, and 7,000+ teachers nationwide. This follows this week’s screening of the award winning film, BLACK BOYS, at Brand Storytelling 2022 – a sanctioned event of the Sundance Film Festival. The film is also an integral part of Old Spice’s 10-year commitment to help increase high school graduation rates by +10% in underserved communities.
Never Whisper Justice, a disruptive social justice film company fusing bold storytelling with concrete, meaningful social impact, has teamed up with P&G’s grooming brand Old Spice to address systemic bias in education, while reimagining society’s shared humanity beginning with Black boys and their experiences. The partnership demonstrates how collaboration can ignite meaningful action.
We’re excited that Brand Storytelling 2022 selected ‘BLACK BOYS’ as a feature film,” said Matt Krehbiel, Old Spice brand vice president at Procter & Gamble. “It’s great to continue our efforts to help young people succeed in high school and beyond by promoting the racial, educational, and social justice learnings to more students in schools nationwide.”
This social and educational impact component now attached to the commitment to increase graduation rates for young Black and brown men by 2030 is only the beginning. NWJ and Old Spice are not stopping at inspiring the conversation — they are committed to changing it through meaningful action.